SAP CDP is a powerful solution that helps you centralize all information about your customers stored in different sources (like e-commerce platforms, CRM and ERP systems, mobile and web analytics, social media and ads, loyalty programs, customer support chats, feedback forms, and more). Additionally, it helps you integrate different platforms – like SAP Commerce Cloud, SAP Sales/Service Cloud. Eventually, with all that data that SAP CDP collects from different sources, it helps you gain a 360-degree view of your customers and ensure a perfectly personalized approach and highly targeted marketing campaigns – all to increase customer engaging and business growth.
Real-time insights with SAP Customer Data Platform
Imagine this: a customer browses your online store. Somehow, after adding a product to the cart, they get distracted and leave. A few hours later, the same customer visits your mobile app, looking at the same product – then checks your return policy. And that same evening, they walk into one of your physical stores.
Without SAP CDP, each of these interactions would stay siloed – tracked by different tools, in different systems, with no connection. However, with SAP Customer Data Platform, those dots are connected in real-time.
Your sales associate in the store can now view this customer’s unified profile, which includes what they have viewed online, the store they last visited, and that they recently returned a similar item. Based on this, they recommend an alternative that better fits their needs – and close the sale.
Meanwhile, your marketing team sees that the purchase has been completed – and automatically removes that customer from cart abandonment emails. Instead, the same customer receives a personalized follow-up with care tips and matching accessories.
This is real-time insight in action. Not weeks of data crunching. Not generic automation. Just one connected, relevant customer experience – across web, app, and in-store — made possible by SAP CDP.
Benefits of SAP Customer Data Platform
Deeper customer understanding
Unify customer data from all available sources, gaining a 360-degree view of customer behavior, preferences, and interactions – all to enhance personalization and engagement!Accurate and trustworthy data
Leverage SAP CDP’s enterprise-grade identity resolution and data privacy foundation to ensure your customer data is reliable, compliant, and secure.Maximized growth with targeted insights
Create hyper-personalized marketing campaigns based on a deep understanding of customer data – and improve customer retention, leading to increased revenue.User-friendly interface & low-code/no-code customization
Easily manage data and workflows with an intuitive UI, enabling both technical and non-technical users to configure, customize, and optimize customer experiences without heavy IT involvement.Dynamic customer segmentation for better product targeting
Don’t waste time: segment your customers based on real-time behavior and preferences, ensuring tailored offers, personalized messaging, and experiences that drive higher conversion rates and engagement.Key capabilities
Deeper customer understanding
- Unified customer data
- High data availability
- Insights into customer behavior
- Custom business hierarchies
Data Accuracy
- Purpose-driven adat collection
- Smart data governance and ensuring data usage consent
Growth optimization
- Insightful customer profile views
- Real-time data
- Processes built on industry best practices
Why choose ACBaltica for the implementation of the SAP Customer Data Platform?
Deep SAP expertise
With 20+ years of experience in SAP solutions, we have successfully delivered projects across industries, including the integration of SAP CDP into existing business ecosystems. Not only do we know SAP CX solutions – we can also help you find the best ways to integrate those into your existing SAP ecosystem and maximize the value of SAP technologies for your unique needs!
Tailored approach for your business
We understand that every company has different challenges associated with customer data. That’s why we provide customized implementation strategies, ensuring SAP CDP is optimized for your business goals – better personalization, compliance, or real-time insights.
End-to-end support
From strategy and implementation to ongoing optimization and support, we’re here to ensure you get the most out of SAP CDP. Whether you need adjustments, training, or additional integrations, our team is ready to help.
Cost-effective, high-quality services
With a delivery center in Eastern Europe, we provide top-tier SAP services at competitive rates. Our flexible approach ensures you get high-quality implementation without unnecessary costs.
Frequently asked questions about SAP CDP
1. What is SAP Customer Data Platform (SAP CDP)?
SAP CDP is a customer data platform that unifies customer data from multiple sources to create real-time, actionable customer profiles. It helps businesses deliver personalized, relevant experiences across all channels.
2. How does SAP CDP help unify customer data from different sources?
SAP CDP collects and connects data from websites, mobile apps, CRM, POS systems, and more. It merges identifiers to create a single, up-to-date customer profile that updates in real-time.
3. Can SAP CDP integrate with other existing business systems and platforms?
Yes. SAP CDP integrates with both SAP and non-SAP platforms, including CRM systems, e-commerce tools, marketing platforms, and data lakes – via APIs, connectors, and data pipelines.
4. What is the difference between SAP CDC and SAP CDP?
SAP Customer Data Cloud (CDC) focuses on identity management, registration, and consent. SAP CDP builds unified customer profiles using that data (and more) for segmentation, insights, and activation.
5. What are the key differences between SAP CDP and other customer data platform solutions?
SAP CDP stands out with its native integration to the SAP ecosystem, strong privacy controls, and real-time data processing. It’s built for large-scale, enterprise-grade deployments with omnichannel use cases.
6. Is SAP Customer Data Platform only for SAP environments?
No. While it works seamlessly with SAP tools, SAP CDP also supports integration with third-party applications and systems, making it suitable for mixed IT environments.
7. Can SAP CDP support real-time personalization?
Yes. SAP CDP enables real-time segmentation and activation, allowing marketers and sales teams to personalize experiences instantly – across web, mobile, email, and more.
8. How does SAP CDP handle data privacy and customer consent?
SAP CDP includes built-in tools for managing consent, data access, and privacy preferences in compliance with global regulations like GDPR and CCPA.
9. What are the main use cases for SAP CDP?
Popular use cases include customer segmentation, churn prediction, cross-channel personalization, real-time recommendations, customer journey orchestration, and consent-based marketing.
10. What industries benefit most from SAP Customer Data Platform?
Industries like retail, telecom, financial services, consumer goods, and automotive benefit from SAP CDP – especially those with complex, omnichannel customer journeys.
11. What kind of results can companies expect from SAP CDP?
Businesses typically experience improved customer engagement, higher conversion rates, better campaign return on investment (ROI), and stronger data governance through unified, real-time insights.
Have more questions? Contact us!