SAP Customer Data Platform (CDP) - Unlock Unified Insights with ACBaltica

SAP CDP is a powerful solution that helps you centralize all information about your customers stored in different sources (like e-commerce platforms, CRM and ERP systems, mobile and web analytics, social media and ads, loyalty programs, customer support chats,  feedback forms, and more). Additionally, it helps you integrate different platforms – like SAP Commerce Cloud, SAP Sales/Service Cloud. Eventually, with all that data that SAP CDP collects from different sources, it helps you gain a 360-degree view of your customers and ensure a perfectly personalized approach and highly targeted marketing campaigns – all to increase customer engaging and business growth.

Benefits of SAP Customer Data Platform

Deeper customer understanding 

Unify customer data from all available sources, gaining a 360-degree view of customer behavior, preferences, and interactions  – all to enhance personalization and engagement!

Accurate and trustworthy data

Leverage SAP CDP’s enterprise-grade identity resolution and data privacy foundation to ensure your customer data is reliable, compliant, and secure.

Maximized growth with targeted insights

Create hyper-personalized marketing campaigns based on a deep understanding of customer data – and improve customer retention, leading to increased revenue.

User-friendly interface & low-code/no-code customization

Easily manage data and workflows with an intuitive UI, enabling both technical and non-technical users to configure, customize, and optimize customer experiences without heavy IT involvement.

Dynamic customer segmentation for better product targeting

Don’t waste time: segment your customers based on real-time behavior and preferences, ensuring tailored offers, personalized messaging, and experiences that drive higher conversion rates and engagement.

Key capabilities

Deeper customer understanding

Deeper customer understanding
  • Unified customer data
  • High data availability
  • Insights into customer behavior
  • Custom business hierarchies

Data Accuracy

Data Accuracy
  • Purpose-driven adat collection
  • Smart data governance and ensuring data usage consent

Growth optimization

Growth optimization
  • Insightful customer profile views
  • Real-time data
  • Processes built on industry best practices


Why choose ACBaltica for the implementation of the SAP Customer Data Platform?

Deep SAP expertise

With 20+ years of experience in SAP solutions, we have successfully delivered projects across industries, including the integration of SAP CDP into existing business ecosystems. Not only do we know SAP CX solutions – we can also help you find the best ways to integrate those into your existing SAP ecosystem and maximize the value of SAP technologies for your unique needs!

Tailored approach for your business

We understand that every company has different challenges associated with customer data. That’s why we provide customized implementation strategies, ensuring SAP CDP is optimized for your business goals – better personalization, compliance, or real-time insights.

End-to-end support

From strategy and implementation to ongoing optimization and support, we’re here to ensure you get the most out of SAP CDP. Whether you need adjustments, training, or additional integrations, our team is ready to help.

Cost-effective, high-quality services

With a delivery center in Eastern Europe, we provide top-tier SAP services at competitive rates. Our flexible approach ensures you get high-quality implementation without unnecessary costs.

Have more questions? Contact us!
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