SAP Emarsys

SAP Emarsys is an omnichannel customer engagement platform designed to help you deliver personalized, real-time engagements and eventually increase retention and loyalty. The solution combines customer data, industry-specific best practices, omnichannel automation, AI-driven personalization, and predictive analytics. Since it seamlessly integrates with the SAP technology stack and all the SAP products you use, your marketing, sales, and service teams are able to deliver consistent, personalized experiences throughout the customer journey.

Benefits of SAP Emarsys

• Increase your income

  by aligning customer engagement strategies with your business goals

• Ensure personalized omnichannel communication

  to build trust and customer loyalty

• Gain business insights

  to increase customer lifetime value and drive business growth

• Easily and effortlessly start marketing, retention, and loyalty campaigns; increase average check or lifetime value –

  with the industry-specific best practices integrated into the solution

Key capabilities

• Unified customer data from product, sales, marketing, and service departments for the 360-degree customer view
• AI-powered tools to deliver personalized content and offers to increase conversion and loyalty

• Automation of marketing campaigns across all channels (e-mail, web, SMS, mobile, PPC, in-store, and more)
• Sophisticated intelligence and analytics, AI-powered tools to predict campaign performance
• Over 60 built-in use cases for better campaign optimization

• Omnichannel communication, consistent messaging
• Smart customer segmentation for personalized offers and growth of customer lifetime value

SAP Emarsys Interface

1. Emarsys offers marketers a set of pre-configured tactics. In this tool, you can find marketing campaigns designed for different stages of the marketing funnel that you can activate in just a few clicks: Abandoned cart, Leads feedback, Hot leads conversion, and more.
   
   
   
   

2. SAP Emarsys enables the visualization of marketing campaigns. This makes it easier for analysts and marketers to understand the logic of the campaign and analyze its performance. Here’s how the welcome chain for the new customer looks like.
   
   
   
   

3. With Emarsys, you can create AI-based customer segments to increase the performance of marketing campaigns. AI will allow you to constantly improve the results since the algorithms train themselves by processing your customers' data and identifying and analyzing their behavior patterns.
   
   
   
   

4. A feature called an Automation center allows you to create an automated customer engagement journey tailored to your needs and goals. Each journey starts from a single entry point and then spreads out to multiple branches of a decision tree until eventually reaching the final destination. For example, in a behavior-focused journey, the client enters the path based on the preconfigured event (like an abandoned cart or a new transaction). The journey then continues according to the scenario that you can predefine. You can also use some filters that change the stages of the journey (e.g., the type of product that leads to different case branches).

5. Emarsys also enables AI-based predictive recommendations. With this feature, you do not need to worry about the content of the recommendation block: AI will recommend as many products as you have defined – all based on customer behavior.
   
   
   
   

6. In Emarsys, you can also track the results of your marketing campaigns and find new ways to improve their performance.
   
   
   
   
   

7. Engagement report allows you to group your customers based on their engagement with your product/service, identify those who are about to churn, and re-engage them.
   
   
   
   
   

8. The software also allows you to track the performance of your email campaigns by tracking clicks on the links in your emails (unique and total clicks). In the top right corner, you can see the legend: best-performing links (green), medium (orange), and those that need your attention (red).
   
   
   
   
   

9. Emarsys provides you with a built-in solution enabling a loyalty program. With this tool, you can effectively increase LTV and ROI.