Benefits of SAP Emarsys
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Increase your income
by aligning customer engagement strategies with your business goals
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Ensure personalized omnichannel communication
to build trust and customer loyalty
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Gain business insights
to increase customer lifetime value and drive business growth
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Easily and effortlessly start marketing, retention, and loyalty campaigns; increase average check or lifetime value –
with the industry-specific best practices integrated into the solution
Key capabilities
Centralized and optimized customer data
- Unified customer data from product, sales, marketing, and service departments for the 360-degree customer view
- AI-powered tools to deliver personalized content and offers to increase conversion and loyalty
Marketing optimization
- Automation of marketing campaigns across all channels (e-mail, web, SMS, mobile, PPC, in-store, and more)
- Sophisticated intelligence and analytics, AI-powered tools to predict campaign performance
- Over 60 built-in use cases for better campaign optimization
Support for customer loyalty
- Omnichannel communication, consistent messaging
- Smart customer segmentation for personalized offers and growth of customer lifetime value