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SAP Customer Experience Platform (SAP CX Suite)

Make your customer processes simpler — and more effective.
SAP CX Suite

Bring your sales, marketing, service, e-commerce, and all customer data into one place – so your team can work better together and your customers get a smoother experience.

ACBaltica helps you implement and improve SAP Customer Experience solutions – whether you're starting fresh or improving what you already have.

GET STARTED WITH SAP CX

Are your customer processes disconnected?

If your sales, marketing, and service teams work in silos, you’re likely facing:

  • Inconsistent or incomplete customer information
  • Marketing campaigns that don’t convert
  • Missed or delayed sales opportunities
  • Slow customer support

SAP CX helps you bring everything into one place – so your teams can see the full picture and act faster.

What is SAP Customer Experience Suite?

SAP CX Suite is a set of tools that helps you manage the full customer journey – from first contact to long-term support. It connects your marketing, sales, e-commerce, and service data, so you can see what’s happening and respond in a way that makes sense for your customers.

SAP Customer Experience Suite

Who is this for? SAP CX is a good fit if you:

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Already use SAP and want to extend it
02.
Have separate systems for sales, marketing, and service
03.
Lack a clear view of your customers
04.
Want to keep customers longer and increase repeat sales

SAP Customer Experience solutions that we implement

You can deploy any SAP CX Suite solution individually or in any combination. And although they already include best practices from hundreds of industries, you can still custom-tailor them to suit the business processes in your company and your unique goals.

Key benefits of SAP CX Suite

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Turn chaos into structure

All your customer experience processes in one place – connected, reliable, and aligned within your SAP ecosystem
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See the full customer picture

All your customer data in one place
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Send more relevant messages

Better segmentation and targeting
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Keep customers longer

More consistent communication across channels
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Connect your processes

Sales, marketing, and service work together
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Stay compliant

Manage customer data safely
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Work from anywhere

Support mobile and field teams
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What results can you expect?

  • Faster sales cycles
  • Better conversion rates
  • Higher customer retention
  • Better visibility into customer behavior
  • Less manual work for your team

Free SAP CX implementation cost calculator

Answer a few quick questions and get a rough estimate for your project. No commitment – just a helpful starting point.
Calculate SAP CX implementation

Why choose ACBaltica for SAP CX implementation?

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We’ve been working with SAP solutions for over 20 years

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We know SAP CX well — both older and newer versions

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We focus on practical solutions that fit your business

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We can integrate CX with your existing SAP or other systems

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We adapt to how your team works

How we work
01.
Understand your current setup
02.
Agree on what needs to change
03.
Implement and integrate the solution
04.
Train your team
05.
Support you after go-live
What our clients say

We recently worked with Abstract, an IT solutions company, to help them transition their customer from Salesforce to SAP Sales Cloud before the Salesforce license expired. The goal was to establish a unified sales platform, standardized reporting and analytics, and a scalable CRM foundation.

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Abstract partnered with ACBaltica to deliver a large-scale SAP Sales Cloud implementation for a global enterprise operating across multiple countries. The project involved replacing several independent Salesforce environments with a single SAP Sales Cloud platform, under a strict, non-negotiable timeline driven by expiring licenses. Despite the complexity of a multi-country rollout, extensive data migration, and a highly integrated system landscape, the solution was delivered on time and without business disruption. The client was pleased with the results, which included a unified SAP Sales Cloud platform, standardized reporting and analytics, and a scalable CRM foundation. ACBaltica's team was proactive and timely.
Pierangelo Toson CRM Competence Center Manager, Abstract

Frequently asked questions

SAP Customer Experience (CX) is a set of tools that helps you manage how you interact with customers – across sales, marketing, service, and e-commerce. It brings all your customer data into one place so your teams can work better together and respond more effectively.

SAP’s CRM solution is mainly SAP Sales Cloud and SAP Service Cloud. Together, they help you manage customer relationships – from tracking sales opportunities to handling customer support – all in one system.

It depends on what you need, but most projects take anywhere from a few weeks to several months.

Yes. It works especially well with SAP systems, but it can also connect to other tools you’re already using, whether they are cloud-based or on-premise.

Yes. SAP CX is flexible and can scale, so it works well for both mid-sized companies and large enterprises.

The cost depends on your setup and goals. The best way to get an estimate is to discuss your specific case – or use our calculator.

SAP CX Suite is built around five modules, each covering a different part of the customer journey: SAP Sales Cloud (sales and pipeline management), SAP Service Cloud (customer support), SAP Commerce Cloud (e-commerce), SAP Marketing Cloud (campaigns and engagement), and SAP Customer Data Cloud (identity and consent management). You can implement them individually or in any combination – they're designed to work together, but none of them requires the others to function.

We've been working with SAP CX products for 13+ years – from early versions like CRM 7.0 through to the current cloud solutions. In that time, we've implemented SAP CX across industries including retail, telco, banking, and more. We work with the full portfolio: SAP Sales Cloud, SAP Service Cloud, SAP Customer Data Cloud, SAP Emarsys, and SAP Customer Data Platform, and we know how to connect them with each other and with your existing SAP systems.

SAP CX Cases

View all
SAP Sales Cloud Implementation for a Global Eyewear Leader
SAP Sales Cloud Implementation for a Global Eyewear Leader

In under 10 months, ACBaltica helped one of the world’s biggest eyewear companies replace several Salesforce setups with a single SAP Sales Cloud system. The project brought together multiple countries, tight timelines, and many moving pieces – all delivered smoothly.



Field Service Management Solution for Agriculture Holding
Field Service Management Solution for Agriculture Holding

With portable field workstations for field workers, Eurasia Group Kazakhstan gain access to real-time, up-to-date customer information and service records, all at their fingertips.

Customer Engagement in Retail Chain
Customer Engagement in Retail Chain
To improve customer engagement, the retail chainneeded to upgrade marketing and loyalty management. The retailer radically transformed these aspects after the implementation of SAP solutions.

Articles

SAP Helps Businesses Put the Customer First
SAP Helps Businesses Put the Customer First

Let's talk about how SAP Customer Experience Suite can help you increase your company's revenue, increase purchase frequency, and reduce customer churn.

B2B Customer Portal: Why SAP Based Companies Need it
B2B Customer Portal: Why SAP Based Companies Need it

A B2B customer portal helps SAP-based organizations modernize ordering with secure access to orders, pricing, and status, reducing manual sales effort.

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This post breaks down what’s new in SAP C4C V2, why SAP introduced it, and how it compares to the Version 1. Whether you're exploring the benefits or planning your migration, this guide gives you a clear, practical overview to help you make informed decisions.

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