

Bring your sales, marketing, service, e-commerce, and all customer data into one place – so your team can work better together and your customers get a smoother experience.
ACBaltica helps you implement and improve SAP Customer Experience solutions – whether you're starting fresh or improving what you already have.
GET STARTED WITH SAP CXIf your sales, marketing, and service teams work in silos, you’re likely facing:
SAP CX helps you bring everything into one place – so your teams can see the full picture and act faster.
SAP CX Suite is a set of tools that helps you manage the full customer journey – from first contact to long-term support. It connects your marketing, sales, e-commerce, and service data, so you can see what’s happening and respond in a way that makes sense for your customers.
We recently worked with Abstract, an IT solutions company, to help them transition their customer from Salesforce to SAP Sales Cloud before the Salesforce license expired. The goal was to establish a unified sales platform, standardized reporting and analytics, and a scalable CRM foundation.
Abstract partnered with ACBaltica to deliver a large-scale SAP Sales Cloud implementation for a global enterprise operating across multiple countries. The project involved replacing several independent Salesforce environments with a single SAP Sales Cloud platform, under a strict, non-negotiable timeline driven by expiring licenses. Despite the complexity of a multi-country rollout, extensive data migration, and a highly integrated system landscape, the solution was delivered on time and without business disruption. The client was pleased with the results, which included a unified SAP Sales Cloud platform, standardized reporting and analytics, and a scalable CRM foundation. ACBaltica's team was proactive and timely.Pierangelo Toson CRM Competence Center Manager, Abstract
SAP Customer Experience (CX) is a set of tools that helps you manage how you interact with customers – across sales, marketing, service, and e-commerce. It brings all your customer data into one place so your teams can work better together and respond more effectively.
SAP’s CRM solution is mainly SAP Sales Cloud and SAP Service Cloud. Together, they help you manage customer relationships – from tracking sales opportunities to handling customer support – all in one system.
Yes. It works especially well with SAP systems, but it can also connect to other tools you’re already using, whether they are cloud-based or on-premise.
Yes. SAP CX is flexible and can scale, so it works well for both mid-sized companies and large enterprises.
The cost depends on your setup and goals. The best way to get an estimate is to discuss your specific case – or use our calculator.
SAP CX Suite is built around five modules, each covering a different part of the customer journey: SAP Sales Cloud (sales and pipeline management), SAP Service Cloud (customer support), SAP Commerce Cloud (e-commerce), SAP Marketing Cloud (campaigns and engagement), and SAP Customer Data Cloud (identity and consent management). You can implement them individually or in any combination – they're designed to work together, but none of them requires the others to function.
We've been working with SAP CX products for 13+ years – from early versions like CRM 7.0 through to the current cloud solutions. In that time, we've implemented SAP CX across industries including retail, telco, banking, and more. We work with the full portfolio: SAP Sales Cloud, SAP Service Cloud, SAP Customer Data Cloud, SAP Emarsys, and SAP Customer Data Platform, and we know how to connect them with each other and with your existing SAP systems.
In under 10 months, ACBaltica helped one of the world’s biggest eyewear companies replace several Salesforce setups with a single SAP Sales Cloud system. The project brought together multiple countries, tight timelines, and many moving pieces – all delivered smoothly.
With portable field workstations for field workers, Eurasia Group Kazakhstan gain access to real-time, up-to-date customer information and service records, all at their fingertips.
This post breaks down what’s new in SAP C4C V2, why SAP introduced it, and how it compares to the Version 1. Whether you're exploring the benefits or planning your migration, this guide gives you a clear, practical overview to help you make informed decisions.