Modern commercial bank provide a full range of services to corporate and private clients. Currently, customer service is carried out in 127 bank branches.
Performed Tasks
- Single customer base.
- Contact Center.
- Credit conveyor.
- Deposit window case.
- Window case of accounts and transactions.
- Window case of card transactions.
- Collection.
- Marketing management and customer base segmentation.
- Detailed system of analytics.
- Active corporate sales.
- Logistics of cards.
- Telemarketing.
- Cobrand.
- Managerial and fiscal reporting.
Technology
SAP CRM, SAP CC, SAP Business Objects BI
Solution
- Revenue growth in the retail segment by 30%.
- Customer base growth by 67%.
- 12 times growth of credit application processing rate.
- 10 times growth of productivity of marketing campaigns.