SAP Customer Experience solutions integrate the structural elements of a company — marketing, sales and service — that are involved in customer interaction into a single information and operating environment.
The platform is designed for the application of customer-oriented business strategies and provides access to the 360° profile of each client. This increases the accuracy of marketing communications, increases the proportion of completed transactions, shortens the sales cycle, reduces the cost of maintenance and allows you to make decisions based on reliable real-time data. The pre-configured system configuration already includes key CRM business processes, so implementation is quick and inexpensive.
Streamline processes and support innovations with a single, trusted source for real-time insights with SAP BW/4HANA. The overarching concept and goal of SAP BW4/HANA is to provide software support for customers to integrate SAP operational data sources with “big data” sources and create a data warehouse that exposes its data to different front ends.
With SAP solutions users can analyze data even at the most detailed level in real time. Intuitive analytics tools such as SAP BusinessObjects Lumira and SAP BusinessObjects Cloud can be integrated in SAP BW/4HANA, the final step to providing self-service reports.